Our Team is Here for You

The entire team at TAG Hardware are here to help you be successful in your business.

From order entry through production and fulfillment – we take pride in serving you and supporting you. We actively help you develop and grow using the latest tools, tips, strategies and, of course, quality products. We are available for on-site training and webinars as well as phone calls and emails to help answer any questions or concerns.

Our Representatives

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De Wet Coetzee
VP of Business Development

Since moving with his family to Vancouver, he’s spent the past eight years working in Canada’s commercial real estate industry, leading high-performing teams in both large corporations and startups. De Wet looks forward to the opportunity to collaborate and help closet companies grow.

A particularly meaningful chapter in his career was stepping away from the corporate world to serve a local community in need – teaching basic business principles, financial literacy, and life skills.

Outside of work, De Wet loves exploring B.C.’s natural beauty with his family. And whenever his old rugby injuries allow, getting thoroughly humbled at his local CrossFit gym.

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Lew Ferretti
Business Development Manager

USA: North and Northeast

Lew Ferretti has been TAG Hardware’s Business Development Manager since 2010, but has been involved with the closet industry virtually since its inception. Lew’s extensive experience in the hardware industry includes sales management, product management, and international business development. He’s a passionate believer in the closet industry.

Lew hails from Jamestown, North Carolina, and started his career working with the residential furniture industry, as a pioneer in the US furniture market for high quality, innovative European hardware. Lew is also an emeritus member of the AWFS Board of Directors and the AWFS Executive Board.

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John Runyan
Business Development Manager

USA: South and Southeast

A Business Development Manager with TAG Hardware since 2016, John Runyan has been active in the closet industry for over two decades.

Prior to joining TAG Hardware, John had been a Product Marketing Manager for closets with Hafele America, and was formerly the owner of Deep River Closets. John likes to get out and about, and enjoys camping, biking, and kayaking. He resides near Greensboro, North Carolina.

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Chris Isfeld
Business Development Manager

Canada

We are pleased to have Chris Isfeld back at TAG in his role as our Business Development Manager for Canada.

Chris has a long history with TAG as one of the original founders of the company.  He helped with early product design as well as establishing the brand we are today.

Chris went on to set up a custom closet shop and ran it successfully for 13 years before selling it in 2020. 

In his new role, drawing upon 25 years in the industry, Chris will be supporting closet companies with product knowledge, reinforcing the value of TAG’s Coordinated Hardware System, and helping them to grow their businesses.

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Lisa Lambert
Business Development Manager

USA: West and Westcoast, Hawaii, and Alaska

“I’ve been in the closet industry for about 20 years playing multiple roles from designer to trainer to developer. I love the industry, am proud to be a part of it, and to have a hand in making it better.”

  • 15 years at California Closets at the corporate level supporting the franchise system 
  • 5 years supporting closet businesses throughout the country with digital sales tools
  • member of ACSP (Association of Closet and Storage Professionals)
  • Member of CIA (Closet Institute of America)

Lisa spends her free time volunteering at her kids’ high school, scrapbooking, and spending time with friends and family. 

When she isn’t working with our customers, Lisa will be based out of her home in Spokane, Washington.